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Plaintiffs’ Co-Lead Counsel Announce Four Major Settlements with JUUL Labs, Inc. Addressing U.S. Youth E-Cigarette Usage

December 14, 2022
Home Firm News Plaintiffs’ Co-Lead Counsel Announce Four Major Settlements with JUUL Labs, Inc. Addressing U.S. Youth E-Cigarette Usage

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The four settlements with JUUL Labs announced on December 6 resolve the personal injury, consumer class action, government entity, and tribal harm cases brought in the national MDL and the JCCP in California.

Co-Lead Counsel for Plaintiffs in the federal multidistrict litigation captioned In re: JUUL Labs, Inc., Marketing, Sales Practices and Products Liability Litigation, MDL No. 2913, and the coordinated proceeding captioned JUUL Labs Product Cases, JCCP No. 5052, announced last evening four separate global settlements with JUUL Labs, Inc. Together, these settlements will help address youth use of e-cigarettes.

Ellen Relkin of Weitz & Luxenberg, Co-Lead Counsel, explains that the settlements follow three-plus years of intensive litigation. Co-Lead Counsel believe that resolving the litigation against JUUL Labs and its officers and directors through settlement is in the best interests of all plaintiffs. The settlements build on JUUL’s recent settlements with states and territories. These settlements provided monetary relief to states and territories and required changes to JUUL’s marketing and other practices, including prohibitions on youth marketing and the sale of flavors not authorized by the FDA, but did not provide direct compensation to anyone. The four settlements announced today provide needed relief for individuals, local government entities, and Native American tribes.

The four settlements resolve the personal injury, consumer class action, government entity, and tribal cases brought in the MDL and the JCCP.

  • The personal injury settlement will provide meaningful compensation to people suffering from nicotine addiction and other injuries.
  • The consumer class action settlement will remunerate consumers who purchased JUUL products.
  • The government entity settlement will provide resources to school districts, cities, and counties to abate youth nicotine addiction in their communities.
  • The tribal settlement will provide similar much-needed funding for Native American tribes.

The JUUL settlements include over 8,500 personal injury cases, over 1,400 government entity cases, and 34 tribal cases. Relkin states, “We are so pleased to achieve compensation for our young clients battling addiction and support the ability of schools, cities, counties and tribes to create abatement programs to deter and stop youth vaping.”

MDL CO-LEAD COUNSEL

Sarah London
LIEFF CABRASER HEIMANN & BERNSTEIN, LLP
275 Battery Street, Fl. 29
San Francisco, CA 94111
Telephone: (415) 956-1000

Ellen Relkin
WEITZ & LUXENBERG
700 Broadway
New York, NY 10003
Telephone: (212) 558-5500

Dean Kawamoto
KELLER ROHRBACK L.L.P.
1201 Third Ave., Ste. 3200
Seattle, WA 98101
Telephone: (206) 623-1900

Dena Sharp
GIRARD SHARP LLP
601 California St., Suite 1400
San Francisco, CA 94108
Telephone: (415) 981-4800

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